UTM Builder
UTM builder and naming guide.
Use UTMs to keep campaign tracking consistent across channels.
This guide explains what to include and how to keep naming clean.
FAQ
What should be consistent in UTMs?
Source, medium, and campaign should follow the same naming rules across teams.
Should I use lowercase?
Yes. Lowercase reduces duplicates and keeps analytics clean.
When do I add term and content?
Use term for targeting or keyword info, and content for creative variations.